18 March 2009

Words: jargonicity

The Local Government Association has released a missive today, "urging" the public sector to ditch jargon to communicate more effectively with people during the recession (why just during the recession? Does having no money make us more stupid?).

There are the usual suspects: bottom up, top down, capacity building, blue sky thinking, fast track, can-do culture, level playing field, scanning the horizon etc, but there are also some absolute gems, including:

Tested for soundness ­
Predictors of beaconicity
Provider vehicles

If you want more fabulous words to slip into conversation, read the full list of 200 at www.lga.gov.uk/lga/core/page.do?pageId=1716341

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